Sam Parr

In the book, Think and Grow Rich, he never actually outlines the secret.

Or sorry, he never explicitly says what it is.

But what he does say is he goes, I've written another book about this, the secret, and I've outlined it perfectly.

I made it incredibly clear.

Now, the thing is, I'm not even going to tell you the name of the book.

it's going to come to you when you need it.

And it was called, this book was called The Law of Success.

And it was a 14-volume course that you had to buy.

It was very expensive.

And so the book, Think and Grow Rich, it's just the front door offer.

It's like the cheap version.

So like the $10 book that upsells you on the $2,000 course.

And so this is like one of the early versions of like an unclosed loop, like an open loop.

to get people to go and buy stuff.

And then you could go and buy his seminars.

And so his marketing prowess was pretty amazing.

And it's totally worked.

Napoleon Hill became a seminar company.

And it actually was somewhat successful before he stole a bunch of money and it got in trouble for fraud.

But his marketing was amazing.