Sam Parr

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What would have been the comfortable name for the Impossible Burger?

Okay.

So you, I don't know if you still come up with names yourself or you're the king of the kingdom and you let the scribes do that.

But how do you get in flow?

So like, what do you do?

Let's say it's a name day and you need to get into a creative mindset flow.

What do you actually, do you do anything in your routine that's

It seems like one important part of having people have courage is to not get smacked down on their first bad idea.

And you talked about separating when you judge an idea versus when you're generating an idea and doing both at the same time.

You know, everything I've read about creativity tells you that basically that's one of the most key things you can do.

I think Disney had three different rooms in his office.

One to dream ideas, one to plan out which ideas to do, and then one to judge ideas.

the result and you don't judge when you're in the dreaming room, right?

Because that would sort of kill the creative flow.

Do you guys do something similar or do you have any rules around when you judge?

And then also, how do you judge?

Like, how do we know if Feather's a good name?