Sam Reich

speaker

549 appearances 2 recordings 2 series first heard Jan 2026 last heard 7 May

Sam Reich’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in May 2026 with 1.

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Decoder with Nilay Patel · Dropout CEO Sam Reich on the business of subscription comedy · 12 Jan 2026 podcast

Oh, for sure.

For sure.

I mean, you, you could argue that we are, uh, uh, certainly like using the content to market itself, but there's all sorts of ways that we're doing that.

So, so casting and stunt casting is certainly one of them.

Um, and Dungeons and Drag Queens was huge for us.

Great.

Yeah.

I would say so, yeah.

A bit of a self-fulfilling prophecy there.

Where it's like the most popular shows, the most watched on the platform, tend to have the biggest social channels, tend also to drive the most viewers, yeah.

I mean, no show that's currently on the platform doesn't have its own hardcore dedicated audience.

You know, if a show isn't collecting audience.

Yeah, I mean, we have not exactly formally canceled, but we have sort of paused production, sidelined, put on the back burner shows that didn't collect audience as well.

The most popular shows on the platform are Dimension 20 and Game Changer.

And then the second most popular shows on the platform are some combination of smarty pants, very important people and make some noise.

That makes sense to me.

For sure, for sure.

We have.

We are.

I think the reason why it's tricky is because we consider social marketing to be a big differentiator in terms of how we do things.

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