Sam Reich

There's operational funds.

There's play money.

You know, we want to try new things.

Yeah, try new things.

So all that money's going all sorts of different places, but there are no shareholders to satisfy, which means us being more and more and more profitable every year is not necessarily our first priority.

Yeah.

That's interesting.

I don't feel I feel a little bit of a sense of obligation.

I wouldn't say that's my primary driver.

I think that I feel very aware and very grateful for the ability to create things under a unique set of circumstances where I don't have.

I feel uniquely under the twa.

uniquely lower than twa.

Yeah, it's like a really- Hold onto the twa.

It's a really unique ecosystem to be a part of.

And I think it means that we can create some uniquely cool stuff.

And I love that.

Like giving birth to the stuff is my favorite part.

I'm an art snob at the end of the day.

I mean, I've been to the Edinburgh Fringe now like three years in a row.

That's a nice thing to have be part of your job.