Sam Reich

And then with the difficult ones, you sort of have to decide what you're voting for, like what you're optimizing for.

And so if you have your priorities in order...

oftentimes the the right decision will emerge meaning again hopefully our business is like pretty simple there are a lot of factors that we have to incorporate and those factors are something in between like the content itself the experience of the audience the welfare of the cast and crew uh our financials what's you know personally creatively exciting to me and if i have those

You know, roughly in the they're not in that order.

I don't exactly know what order they fall into off the top of my head.

But if I have those in the right order, I can usually make the right decision.

It's more that's not me.

I mean, I do feel like I'm on a little bit of an island where I get to be sort of like, you know, the mad trickster king of my domain.

Yeah, I think so.

Criterion Collection.

Oh, okay.

Yeah.

It feels symptomatic of this world of content that we're living in.

And so it's a fair question, like, well, why not more?

And that's a good question.

I think, you know, getting- I kind of expected it.

And yeah.

Sure, sure, sure.

I mean, I do think that like,

As is the case in the internet, when you're browsing TikTok and you learn about someone with 9 million subscribers or followers who you've never heard of before, there are plenty of examples in our industry of businesses that are just running a little bit under the radar that are doing very, very well.