Sam Torres

speaker
406 appearances 5 recordings 1 series first heard May 2025 last heard May 2025

Sam Torres’s voice in public audio — every appearance, attributed to the second.

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Appearances

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I don't I don't want access.
Uh yeah, so so we'll pull that all in together.
Uh a lot of times I will use BigQuery as just kind of my single repository for all the data, regardless of whether there's a connection or not.
That's just kind of where
the playground, if you will.
There are some clients where we do it in Snowflake instead.
But from there, you can access, uh, especially if you're using BigQuery, you're already in the Google Cloud Console, you can start accessing all these machine learning, like learning models that they have to help identify those patterns.
And I especially like it because then you can actually start looking at like, if you're looking for specific topics, are you seeing declines in
like using the GSC data, like let's keyword cluster all the keywords.
Are there declines specific to these clusters?
And using something like a BERT topic, which is a a free to use model, it really starts to put in that that natural language processing.
It's very similar to you know it's it's based on BERT.
So it is what at least one of the things we know that Google uses.
Uh so it just it makes it really rich and and easy to play with if you're already in BigQuery.
But yeah, usually there's some adjustments because there might be do we have data limitations?
What's the scale of the data set we're looking at right?
It's a very different look and feel for a site that's got fifty thousand pages versus eight million URLs.
So it just kind of it just kind of depends on how much data are we talking, because then how much sampling am I having to deal with as well.
I think that sums it up.
We may stumble upon them here in a second, just in case uh one escaped my thought.
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