Sammi Cohen

100%.

100%.

100%.

And now speaking of companies that you have much more ownership of, I'd love to talk about TYB and Joggy. So before you even started those companies, in the period of time post Outdoor Voices, when you were still very much scouring the landscape, trying to figure out where you were going to go into, what was your framework for identifying opportunities that you felt were truly disruptive?

And now speaking of companies that you have much more ownership of, I'd love to talk about TYB and Joggy. So before you even started those companies, in the period of time post Outdoor Voices, when you were still very much scouring the landscape, trying to figure out where you were going to go into, what was your framework for identifying opportunities that you felt were truly disruptive?

And now speaking of companies that you have much more ownership of, I'd love to talk about TYB and Joggy. So before you even started those companies, in the period of time post Outdoor Voices, when you were still very much scouring the landscape, trying to figure out where you were going to go into, what was your framework for identifying opportunities that you felt were truly disruptive?

And to double click, because this sounds really interesting and I want to make sure I got it right. Yeah. So when you were describing the companies, you said that you initially thought it would be really a great model to have this shared resource team. Is that what is currently in place for Joggy and TYB? It's shared resources across the two companies? It was. Okay.

And to double click, because this sounds really interesting and I want to make sure I got it right. Yeah. So when you were describing the companies, you said that you initially thought it would be really a great model to have this shared resource team. Is that what is currently in place for Joggy and TYB? It's shared resources across the two companies? It was. Okay.

And to double click, because this sounds really interesting and I want to make sure I got it right. Yeah. So when you were describing the companies, you said that you initially thought it would be really a great model to have this shared resource team. Is that what is currently in place for Joggy and TYB? It's shared resources across the two companies? It was. Okay.

Yeah. When I was initially envisioning it, I'm thinking of – because I have a little bit of background in the beverage space, and I'm thinking beverage is such a – And any industry you can say is niche because every industry is so different. But I'm just thinking of like supply chain for getting the ingredients. Totally different.

Yeah. When I was initially envisioning it, I'm thinking of – because I have a little bit of background in the beverage space, and I'm thinking beverage is such a – And any industry you can say is niche because every industry is so different. But I'm just thinking of like supply chain for getting the ingredients. Totally different.

Yeah. When I was initially envisioning it, I'm thinking of – because I have a little bit of background in the beverage space, and I'm thinking beverage is such a – And any industry you can say is niche because every industry is so different. But I'm just thinking of like supply chain for getting the ingredients. Totally different.

Totally different. These people are jacks of all trades.

Totally different. These people are jacks of all trades.

Totally different. These people are jacks of all trades.

A hundred percent.

A hundred percent.

A hundred percent.

And one more question on Jockey, because I think it's such a fascinating and really good product. Guys, I'm drinking this right now. And this is the cherry lime one. And it's amazing. It's really good. I'm curious. Because obviously Outdoor Voices was a physical goods product, right? You had an experience with Outdoor Voices.

And one more question on Jockey, because I think it's such a fascinating and really good product. Guys, I'm drinking this right now. And this is the cherry lime one. And it's amazing. It's really good. I'm curious. Because obviously Outdoor Voices was a physical goods product, right? You had an experience with Outdoor Voices.