Sammi Cohen

And one more question on Jockey, because I think it's such a fascinating and really good product. Guys, I'm drinking this right now. And this is the cherry lime one. And it's amazing. It's really good. I'm curious. Because obviously Outdoor Voices was a physical goods product, right? You had an experience with Outdoor Voices.

And some people would say that it probably would be a good idea to not go into the consumer packaged goods space. But you decided to jump right in. And so I'd love to hear your perspective on why you were excited about Joggy given your CPD experience.

And some people would say that it probably would be a good idea to not go into the consumer packaged goods space. But you decided to jump right in. And so I'd love to hear your perspective on why you were excited about Joggy given your CPD experience.

And some people would say that it probably would be a good idea to not go into the consumer packaged goods space. But you decided to jump right in. And so I'd love to hear your perspective on why you were excited about Joggy given your CPD experience.

You spoke to the acquisitions. I remember reading, it must have been a few months ago now, but Celsius acquired, and it starts with an A.

You spoke to the acquisitions. I remember reading, it must have been a few months ago now, but Celsius acquired, and it starts with an A.

You spoke to the acquisitions. I remember reading, it must have been a few months ago now, but Celsius acquired, and it starts with an A.

But it really supports, I think, your goals with Joggy to provide, I believe, I'm not actually even fully sure how clean that product was.

But it really supports, I think, your goals with Joggy to provide, I believe, I'm not actually even fully sure how clean that product was.

But it really supports, I think, your goals with Joggy to provide, I believe, I'm not actually even fully sure how clean that product was.

I'm really excited about this because I think, number one, as you said, it's solving major pain points where people feel this crash after having a lot of energy. And I know L-theanine specifically, I believe that's one of the active ingredients in matcha too, right?

I'm really excited about this because I think, number one, as you said, it's solving major pain points where people feel this crash after having a lot of energy. And I know L-theanine specifically, I believe that's one of the active ingredients in matcha too, right?

I'm really excited about this because I think, number one, as you said, it's solving major pain points where people feel this crash after having a lot of energy. And I know L-theanine specifically, I believe that's one of the active ingredients in matcha too, right?

So I want to switch gears to TYB. And you've already given little snippets of what it is, but can you provide a high-level overview to the listeners who may not know what it is?

So I want to switch gears to TYB. And you've already given little snippets of what it is, but can you provide a high-level overview to the listeners who may not know what it is?

So I want to switch gears to TYB. And you've already given little snippets of what it is, but can you provide a high-level overview to the listeners who may not know what it is?

The fact that it is specifically a channel where brands can now own the relationship. To their customers. That is massive.

The fact that it is specifically a channel where brands can now own the relationship. To their customers. That is massive.

The fact that it is specifically a channel where brands can now own the relationship. To their customers. That is massive.

And I think from the founders that I've spoken to that are especially in the early stages of trying to understand the best way to connect with their most loyal fans, the fact that you can have a direct channel and understand the data around them, that's just so much harder to really assess through these larger mega platforms. Yeah.