Samuel Thompson

And so this is like, what are the five main benefits of this product?

Write them each in 40 characters or less.

Oh, love it, dude.

Just so on the nose.

You got to protect your kids, dude.

You got to protect your kids.

You know, we can't be messed around.

Boom.

Protect your kids.

Oh, I could do more than 50 characters.

Let's do do it again.

And you're doing it longer just because?

Because it fits, right?

So to me, that just feels like wasted conversion space.

But I don't want it too long to go to two lines and it starts to eat up screen real estate on the page.

And so that's my general approach.

um yeah i love that question um i would say if you're sitting between like three and five on something like this you're in like a reasonably good space um there's so many variables with it most of it uh is a function of like price and like type of uh

product so like you can imagine like if you've gone and shopped for clothes on you know i don't know jcrew.com like you might add a bunch of stuff to cart but you might not buy and so like they're

their percentages are different than on something that's like a direct, like, please purchase this right now.

But three to five is what I was hitting on hummingbirds at a little bit of a cheaper price point, but a little bit less value.