Samuel Thompson

At the end of the day, it's all like a math equation.

Right.

And so like CAC versus LTV and really like you want your cash conversion cycle to be negative.

So you're like, all right, how do I spend twenty dollars to sell this book for twenty seven?

And it cost me seven dollars a ship so that it's a break even at a minimum.

I was able to get to roughly break even.

On this, but I struggled to push AOV up and like that's where I want to go into Shopify, multiple product listings, a little bit more of like an offer creation to try to drive it up and better attribution from meta as I run those ads.

And so that'll be the main switch, which.

Well, you can just get started on Shopify is awesome.

There are two.

There's a there's a bunch of themes that exist that can make your life a lot easier.

One that I talk about a lot is called Solo Drop.

This is specifically designed for single product stores.

It's conversion optimized.

You can literally just buy it and it has a bunch of these plugins already built in.

This is actually what Hummingbird is built on, which is this one.

And so this is a solo drop theme, super basic, but like conversion optimized, right?

Where it's like you can put these scene pieces on.

You built this, right?

This is your company?