Sarah Davidson

Like suddenly we had business trips where I slap everything on the business card.

It was like the best day of my life.

I didn't have to wear a suit.

And I was working with my partner, like my best friend.

My mom came into work for us and we had...

Hit the market, like I think women in particular, but people ascribe way too much of their success to luck.

But I must acknowledge the role of lucky timing for us.

We had hit the market where we didn't have to do marketing.

Everyone wanted matcha.

No one was selling it except us.

It was just this beautiful marriage of...

All our job was was to keep up with supply.

So that first year wasn't hard because the part of my ego that was still there, we were getting success.

So I'd swapped one form of success for another and it was very visible.

People could see our product popping up all over the world.

We got into Urban Outfitters within the first six months.

So we had like announcements, big moves.

You know how people are like make big moves in silence?

No, no, no.

No, no, no.