Sarah Fiszel

And I wanted it to feel exactly as though you were wearing the most beautiful, pristine cashmere sock that never got dirty, never wore out, never had all the problems with socks, but also somehow translated to wear them outside. And they come in whole sizes. There's a full internal construction. So it's deceptive. It looks like you're just wearing a sock.

And I wanted it to feel exactly as though you were wearing the most beautiful, pristine cashmere sock that never got dirty, never wore out, never had all the problems with socks, but also somehow translated to wear them outside. And they come in whole sizes. There's a full internal construction. So it's deceptive. It looks like you're just wearing a sock.

But I like to say it's almost like a costume. There's a full shoe. It just looks like a sock. But I think it's been definitely controversial and received a lot of attention because I think it's different. And people say, like, I'm not going to wear my sock. on the street. I don't wear my underwear on the street. You know, they think of it as sort of this category that falls into interest today.

But I like to say it's almost like a costume. There's a full shoe. It just looks like a sock. But I think it's been definitely controversial and received a lot of attention because I think it's different. And people say, like, I'm not going to wear my sock. on the street. I don't wear my underwear on the street. You know, they think of it as sort of this category that falls into interest today.

But I like to say it's almost like a costume. There's a full shoe. It just looks like a sock. But I think it's been definitely controversial and received a lot of attention because I think it's different. And people say, like, I'm not going to wear my sock. on the street. I don't wear my underwear on the street. You know, they think of it as sort of this category that falls into interest today.

And so it's shocking, but I like that because that means you're doing something different. I'm not the first person to make a sock shoe, but I do think that I'm the first person to make a comfortable, working, amazing shoe that looks like a sock. Sarah, do you have one on?

And so it's shocking, but I like that because that means you're doing something different. I'm not the first person to make a sock shoe, but I do think that I'm the first person to make a comfortable, working, amazing shoe that looks like a sock. Sarah, do you have one on?

And so it's shocking, but I like that because that means you're doing something different. I'm not the first person to make a sock shoe, but I do think that I'm the first person to make a comfortable, working, amazing shoe that looks like a sock. Sarah, do you have one on?

I haven't worn another pair of shoes since October 2020. Oh my God. I have to be a walking billboard. Right.

I haven't worn another pair of shoes since October 2020. Oh my God. I have to be a walking billboard. Right.

I haven't worn another pair of shoes since October 2020. Oh my God. I have to be a walking billboard. Right.

this is cool thank you there's a real internal shoe yeah and if you feel it there's a very big insole so i custom injected the insoles because i really wanted it to be comfortable i'm from new york city right i had to be able to walk in them i wanted them more comfortable yeah very cool thank you made in new york no it's made in portugal out of we have three different um factories we have

this is cool thank you there's a real internal shoe yeah and if you feel it there's a very big insole so i custom injected the insoles because i really wanted it to be comfortable i'm from new york city right i had to be able to walk in them i wanted them more comfortable yeah very cool thank you made in new york no it's made in portugal out of we have three different um factories we have

this is cool thank you there's a real internal shoe yeah and if you feel it there's a very big insole so i custom injected the insoles because i really wanted it to be comfortable i'm from new york city right i had to be able to walk in them i wanted them more comfortable yeah very cool thank you made in new york no it's made in portugal out of we have three different um factories we have

one that knits the socks out of recycled cashmere, one that injects the insole, and then one that makes the outsole out of recycled rubber, tonal to the color of the socks. And then they put it all together in another factory. So we work out of Portugal. It was really great working there. I would love to bring production to the US. I might not have the knowledge to do this yet, but we will.

one that knits the socks out of recycled cashmere, one that injects the insole, and then one that makes the outsole out of recycled rubber, tonal to the color of the socks. And then they put it all together in another factory. So we work out of Portugal. It was really great working there. I would love to bring production to the US. I might not have the knowledge to do this yet, but we will.

one that knits the socks out of recycled cashmere, one that injects the insole, and then one that makes the outsole out of recycled rubber, tonal to the color of the socks. And then they put it all together in another factory. So we work out of Portugal. It was really great working there. I would love to bring production to the US. I might not have the knowledge to do this yet, but we will.

We'll figure it out.

We'll figure it out.

We'll figure it out.