Sarah Fiszel

And so how do you redefine that? People wanted to be out of their sweatpants, they wanted to be out of their yoga clothes, but sort of how does that translate in the modern world post the pandemic? And people spent more than ever in interior design. because they were staying home more.

And I felt like I wanted to take the comfort that I feel inside with all my cozy blankets and pajamas and loungewear and cozies. I wanted to bring that outside. I didn't want to take them off to leave. And so it was the perfect hybrid. I just started playing around with glue. The cobblers in New York City are amazing. It's sort of a

And I felt like I wanted to take the comfort that I feel inside with all my cozy blankets and pajamas and loungewear and cozies. I wanted to bring that outside. I didn't want to take them off to leave. And so it was the perfect hybrid. I just started playing around with glue. The cobblers in New York City are amazing. It's sort of a

And I felt like I wanted to take the comfort that I feel inside with all my cozy blankets and pajamas and loungewear and cozies. I wanted to bring that outside. I didn't want to take them off to leave. And so it was the perfect hybrid. I just started playing around with glue. The cobblers in New York City are amazing. It's sort of a

lost trade that doesn't exist in a lot of other cities anymore and they gave me advice and they're the nicest guys and they said no you have to do it this way no back we won't hold right because what was the knowledge you had prior to that and making zero right i was not a cobbler on the accident i thought you were a cobbler your whole life

lost trade that doesn't exist in a lot of other cities anymore and they gave me advice and they're the nicest guys and they said no you have to do it this way no back we won't hold right because what was the knowledge you had prior to that and making zero right i was not a cobbler on the accident i thought you were a cobbler your whole life

lost trade that doesn't exist in a lot of other cities anymore and they gave me advice and they're the nicest guys and they said no you have to do it this way no back we won't hold right because what was the knowledge you had prior to that and making zero right i was not a cobbler on the accident i thought you were a cobbler your whole life

i did go to cornell textile and design school okay so you had some of that i did and i worked at ralph lauren in the corporate offices when i was in high school and i would go every day after school in my uniform from nightingale so you had retail in your blood you were really interesting the interest was always there yes um i remember my first job was at nine years old was selling men shirts in east hampton at this old springer store and i learned about

i did go to cornell textile and design school okay so you had some of that i did and i worked at ralph lauren in the corporate offices when i was in high school and i would go every day after school in my uniform from nightingale so you had retail in your blood you were really interesting the interest was always there yes um i remember my first job was at nine years old was selling men shirts in east hampton at this old springer store and i learned about

i did go to cornell textile and design school okay so you had some of that i did and i worked at ralph lauren in the corporate offices when i was in high school and i would go every day after school in my uniform from nightingale so you had retail in your blood you were really interesting the interest was always there yes um i remember my first job was at nine years old was selling men shirts in east hampton at this old springer store and i learned about

the quality and how you sell something and how it feels and touches. And so I think that was really influential. And then I just started messing around and wearing them. And I was private on Instagram and people started DMing me to place orders and fast forward making them in my bathroom. They were drying on my dining room table.

the quality and how you sell something and how it feels and touches. And so I think that was really influential. And then I just started messing around and wearing them. And I was private on Instagram and people started DMing me to place orders and fast forward making them in my bathroom. They were drying on my dining room table.

the quality and how you sell something and how it feels and touches. And so I think that was really influential. And then I just started messing around and wearing them. And I was private on Instagram and people started DMing me to place orders and fast forward making them in my bathroom. They were drying on my dining room table.

My little son was helping me bag them up in half baguette bags to be delivered with Japanese washi tape. Yeah, it was such a wonderful experience, and I think it was amazing to have the kids in the house.

My little son was helping me bag them up in half baguette bags to be delivered with Japanese washi tape. Yeah, it was such a wonderful experience, and I think it was amazing to have the kids in the house.

My little son was helping me bag them up in half baguette bags to be delivered with Japanese washi tape. Yeah, it was such a wonderful experience, and I think it was amazing to have the kids in the house.

Is it small, medium, or large? Yeah, so fast forward, we decided to make it into a real product. After selling almost 100, you know, we were like, let's see if this can be a real business.

Is it small, medium, or large? Yeah, so fast forward, we decided to make it into a real product. After selling almost 100, you know, we were like, let's see if this can be a real business.

Is it small, medium, or large? Yeah, so fast forward, we decided to make it into a real product. After selling almost 100, you know, we were like, let's see if this can be a real business.

And I wanted it to feel exactly as though you were wearing the most beautiful, pristine cashmere sock that never got dirty, never wore out, never had all the problems with socks, but also somehow translated to wear them outside. And they come in whole sizes. There's a full internal construction. So it's deceptive. It looks like you're just wearing a sock.