Sarah Holder
speaker
234 appearances
2 recordings
1 series
first heard Apr 2025
last heard Aug 2025
Sarah Holder’s voice in public audio — every appearance, attributed to the second.
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Appearances
Odd Lots · Big Take: Taylor Swift Wedding Predictions Are the Hottest New Trade · 31 Aug 2025
podcast
Podcasts, radio, news.
Would you consider yourself a Swifty?
I think it's a scale.
Like oh so many group chats this week, I found myself talking with my coworkers about Taylor Swift.
That's Bloomberg's personal finance reporter, Francesca Maglione.
I am a big fan.
And that's Annie Massa, a Bloomberg welcome.
Taylor Swift and NFL player Travis Kelsey announced their engagement on Tuesday.
And I wanted to talk to Francesca and Annie because there's one corner of the universe that's been turning their engagement into a money-making event.
The people making predictions and financial bets on where their relationship will go next.
Did you lose money on that bet?
The rise of legal online betting in the US over the last few years has ushered in all kinds of bets, like bets on current events and pop culture, made on prediction markets like Polymarket and CalShi.
Within hours of Taylor and Travis's announcement, gamblers on Calchi had placed about $80,000 worth of bets on the couple's wedding timeline.
And by Thursday, that number had doubled to around $160,000.
By Thursday afternoon, the odds of Taylor and Travis getting married by the end of the year hovered at around 7%.
I'm Sarah Holder, and this is the big take from Bloomberg News.
Today on the show, how prediction markets work, why they're exploding in popularity, and what this all means for the people and events they're betting on.
Betting isn't new.
Humans have been doing it for millennia, but online prediction markets like PolyMarket and Call Shi have recently surged in popularity in the US.
If I've never used Polymarket before or Call Shi, is this like sports betting or is it different?
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