Satya Nadella

I mean, I always think about how did work happen pre-PCs, right?

I mean, think about a multinational company like ours trying to do a forecast.

I mean, think about a multinational company like ours trying to do a forecast.

faxes went around, interoffice memos got sent, and then you kind of created a forecast.

faxes went around, interoffice memos got sent, and then you kind of created a forecast.

Then suddenly PCs became standard issue, you put an Excel spreadsheet, put some numbers, sent it in email, everybody entered numbers and you had a forecast.

Then suddenly PCs became standard issue, you put an Excel spreadsheet, put some numbers, sent it in email, everybody entered numbers and you had a forecast.

So the work artifact and the workflow all changed.

So the work artifact and the workflow all changed.

That's what's happening.

That's what's happening.

So for example, I'll give you at LinkedIn,

So for example, I'll give you at LinkedIn,

We used to have product managers, we had designers, we had front-end engineers, and then we had back-end engineers and so on.

We used to have product managers, we had designers, we had front-end engineers, and then we had back-end engineers and so on.

So what we did is we sort of took those first four roles and combined them.

So what we did is we sort of took those first four roles and combined them.

In fact, increased scope and said, they're all full-stack builders.

In fact, increased scope and said, they're all full-stack builders.

So I like that because that's a structural change that allows for us to increase the change, both the work and the workflow between these functions.