Scott Clary

So a lot of the first conversations I had were just following my passion of building out sales and marketing organizations within companies. And I would speak to CROs and CMOs and talk about sales and marketing strategy. So the first version of the podcast was really just me having conversations with people that were teaching me things about what I was doing in my day-to-day.

And at that point in my life, it was my interest. And then as it grows and expands, then after the acquisition, I realized that there's a lot of other things that I'm interested in. So I started to have a lot of other people on the podcast. Now I start talking about raising money, mindset, mental health, physical health, all the things that I think are now important to me.

And at that point in my life, it was my interest. And then as it grows and expands, then after the acquisition, I realized that there's a lot of other things that I'm interested in. So I started to have a lot of other people on the podcast. Now I start talking about raising money, mindset, mental health, physical health, all the things that I think are now important to me.

And at that point in my life, it was my interest. And then as it grows and expands, then after the acquisition, I realized that there's a lot of other things that I'm interested in. So I started to have a lot of other people on the podcast. Now I start talking about raising money, mindset, mental health, physical health, all the things that I think are now important to me.

So the journey of the podcast and the topics that I've brought onto the podcast really emulate where I'm at in my life and what I'm curious about. And I think that having some curiosity Some almost selfish curiosity in the topics you cover is key to creating content long term, because if you are creating content that you are not interested in, I feel like eventually you will burn out.

So the journey of the podcast and the topics that I've brought onto the podcast really emulate where I'm at in my life and what I'm curious about. And I think that having some curiosity Some almost selfish curiosity in the topics you cover is key to creating content long term, because if you are creating content that you are not interested in, I feel like eventually you will burn out.

So the journey of the podcast and the topics that I've brought onto the podcast really emulate where I'm at in my life and what I'm curious about. And I think that having some curiosity Some almost selfish curiosity in the topics you cover is key to creating content long term, because if you are creating content that you are not interested in, I feel like eventually you will burn out.

Now, you asked me what was the purpose of it. So after the acquisition, I realized that, OK, I've started to build a little bit of momentum with this audience. I have a couple of listeners now. So what am I going to do with it? And I could have launched a product or service immediately against that audience. I was fortunate that I didn't really have to worry too much about money at that point.

Now, you asked me what was the purpose of it. So after the acquisition, I realized that, OK, I've started to build a little bit of momentum with this audience. I have a couple of listeners now. So what am I going to do with it? And I could have launched a product or service immediately against that audience. I was fortunate that I didn't really have to worry too much about money at that point.

Now, you asked me what was the purpose of it. So after the acquisition, I realized that, OK, I've started to build a little bit of momentum with this audience. I have a couple of listeners now. So what am I going to do with it? And I could have launched a product or service immediately against that audience. I was fortunate that I didn't really have to worry too much about money at that point.

And in my mind, I thought, let's, you know, copy paste the Gary V model. The Gary V model is give everything away for free. Jab, jab, punch. Exactly. Build an audience. And then in the future, you can use that audience. for whatever you'd like to use them for. If I want to sell a product or service, now I have a million eyeballs that are ready and waiting for whatever I talk to them about.

And in my mind, I thought, let's, you know, copy paste the Gary V model. The Gary V model is give everything away for free. Jab, jab, punch. Exactly. Build an audience. And then in the future, you can use that audience. for whatever you'd like to use them for. If I want to sell a product or service, now I have a million eyeballs that are ready and waiting for whatever I talk to them about.

And in my mind, I thought, let's, you know, copy paste the Gary V model. The Gary V model is give everything away for free. Jab, jab, punch. Exactly. Build an audience. And then in the future, you can use that audience. for whatever you'd like to use them for. If I want to sell a product or service, now I have a million eyeballs that are ready and waiting for whatever I talk to them about.

If I want to just monetize with ads, I can do that. If I want to, I've thought about this a lot. I think this is the future of content creation. I think that creators should

If I want to just monetize with ads, I can do that. If I want to, I've thought about this a lot. I think this is the future of content creation. I think that creators should

If I want to just monetize with ads, I can do that. If I want to, I've thought about this a lot. I think this is the future of content creation. I think that creators should

find startups whose product aligns with their audience and then start to take small equity positions in those startups and then use their channel, their audience, as sort of a take-to-market strategy for that early-stage startup's product if there's that alignment between the product and the audience avatar.

find startups whose product aligns with their audience and then start to take small equity positions in those startups and then use their channel, their audience, as sort of a take-to-market strategy for that early-stage startup's product if there's that alignment between the product and the audience avatar.

find startups whose product aligns with their audience and then start to take small equity positions in those startups and then use their channel, their audience, as sort of a take-to-market strategy for that early-stage startup's product if there's that alignment between the product and the audience avatar.

And the reason why I think that's smart is because then the creator can focus on creating and not becoming an operator in a business. They can just find a way to, again, leverage their assets. So to answer your question... Because I started the podcast before the company was acquired. So I started about two years before.