Scott Clary

And the reason why I think that's smart is because then the creator can focus on creating and not becoming an operator in a business. They can just find a way to, again, leverage their assets. So to answer your question... Because I started the podcast before the company was acquired. So I started about two years before.

And the reason why I think that's smart is because then the creator can focus on creating and not becoming an operator in a business. They can just find a way to, again, leverage their assets. So to answer your question... Because I started the podcast before the company was acquired. So I started about two years before.

At the point of the acquisition, that's when the style of content shifted slightly away from just pure sales and marketing topics. And then I thought... Yes. Jab, jab, punch. Put out a ton of value, create content that I'm interested in, speak to people that would teach me something because I know there's a lot of me's in the world that would love to learn from incredible entrepreneurs.

At the point of the acquisition, that's when the style of content shifted slightly away from just pure sales and marketing topics. And then I thought... Yes. Jab, jab, punch. Put out a ton of value, create content that I'm interested in, speak to people that would teach me something because I know there's a lot of me's in the world that would love to learn from incredible entrepreneurs.

At the point of the acquisition, that's when the style of content shifted slightly away from just pure sales and marketing topics. And then I thought... Yes. Jab, jab, punch. Put out a ton of value, create content that I'm interested in, speak to people that would teach me something because I know there's a lot of me's in the world that would love to learn from incredible entrepreneurs.

And then when I have critical mass of the audience, then I can figure out what I'd like to do with it. And that was really, that was the goal. And the goal is to do something also that I can do for the next hundred years of my life. So when I look at a podcast, I'm not building it to be acquired. I'm building it because it's something that I enjoy.

And then when I have critical mass of the audience, then I can figure out what I'd like to do with it. And that was really, that was the goal. And the goal is to do something also that I can do for the next hundred years of my life. So when I look at a podcast, I'm not building it to be acquired. I'm building it because it's something that I enjoy.

And then when I have critical mass of the audience, then I can figure out what I'd like to do with it. And that was really, that was the goal. And the goal is to do something also that I can do for the next hundred years of my life. So when I look at a podcast, I'm not building it to be acquired. I'm building it because it's something that I enjoy.

And it's something that I can launch a product against it today in 10 years and 20 years from now, but I'll always keep building that audience.

And it's something that I can launch a product against it today in 10 years and 20 years from now, but I'll always keep building that audience.

And it's something that I can launch a product against it today in 10 years and 20 years from now, but I'll always keep building that audience.

Now this is becoming a little bit more serious. I'm putting some money into it. I'm putting some energy into it. Okay, so now I've got to figure out how do I bring the most value to the audience? Who is the avatar that's actually listening to my show? What do they care about?

Now this is becoming a little bit more serious. I'm putting some money into it. I'm putting some energy into it. Okay, so now I've got to figure out how do I bring the most value to the audience? Who is the avatar that's actually listening to my show? What do they care about?

Now this is becoming a little bit more serious. I'm putting some money into it. I'm putting some energy into it. Okay, so now I've got to figure out how do I bring the most value to the audience? Who is the avatar that's actually listening to my show? What do they care about?

How do I structure an interview so I can sort of break down the stress of meeting somebody for the first time where they have their guard up and they really don't want to get too personal? How do I break that down and then find a way to really pull some great insights that can help the audience that...

How do I structure an interview so I can sort of break down the stress of meeting somebody for the first time where they have their guard up and they really don't want to get too personal? How do I break that down and then find a way to really pull some great insights that can help the audience that...

How do I structure an interview so I can sort of break down the stress of meeting somebody for the first time where they have their guard up and they really don't want to get too personal? How do I break that down and then find a way to really pull some great insights that can help the audience that...

whoever's listening, who's, and I create my, like I really create my podcast for me 10 years ago, kind of like how you're writing your book, right? So I create my podcast because I know that there's people in the audience that are struggling to figure out what to do with their life, are wondering if they're on the right path, the right journey.

whoever's listening, who's, and I create my, like I really create my podcast for me 10 years ago, kind of like how you're writing your book, right? So I create my podcast because I know that there's people in the audience that are struggling to figure out what to do with their life, are wondering if they're on the right path, the right journey.

whoever's listening, who's, and I create my, like I really create my podcast for me 10 years ago, kind of like how you're writing your book, right? So I create my podcast because I know that there's people in the audience that are struggling to figure out what to do with their life, are wondering if they're on the right path, the right journey.