Scott Martin

So a lot of that is my focus right now is like, I have two reps right now.

I could go and track down reps in all 50 states, multiple states, and all of a sudden I have say 80 reps that are out there pushing the brand.

That becomes a lot, as we were talking about, to manage.

If I was full in all day, didn't have a day job, I would take that over and manage the reps.

I've kind of started thinking, and I'm working with my web designer, where I'm building like a wholesale backend.

I'm going to leverage the technology to where a lot of the stuff a sales guy can do that's coming in, you can do it yourself online.

So you can put in your logo.

You can add your resale certificates.

You can see the whole price book.

You can see everything online.

Request samples right from there.

So we're starting to partner and sponsor a lot of PGA Pro, like Club Pro type events to where they're coming, where we'll be the sponsor.

We'll give away our apparel so they can see it, feel it, and then set them up with a code to our website to where they can go in the back end and they can start placing and ordering.

So a lot of it is how do I streamline this whole process?

Yeah.

Right.

So and I think technology is a big way to do it.

And that's kind of a big focus of ours.

Another area is as part of that reband is starting to build affiliate programs, starting to build rebate programs, really starting to reward the customers who love the product or loyal, bringing others in and really start to compensate them when they're referring us.

We'll pay them back through the rebates or different type of program to where