Scott Paul
speaker
289 appearances
4 recordings
3 series
first heard Jul 2020
last heard 4 May
Scott Paul’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Feb 2026 with 2.
Appearances
Let's say you're not an influencer.
That's what we're going after.
Let's say you're everybody else in the world and you are at a family reunion or drinks with your friends.
You're going to recommend products and you love your new Skullcandy wireless headphones.
I believe that people to track that that transaction that that skull candy should be paying, you know, Amazon and Google and retargeting on Facebook for customer acquisition that lets your customer actually be able to kind of be the point of sale and the sales rep in the field or purple.
Every customer of Purple should be – the showroom should be the customer.
And so that customer will be able to buy – if you recommend to your friend or family Purple Mattress, they will be able to buy from you cheaper than they can get it on Amazon or Purple.com because a brand wants to – they want that taxonomy of like where is – they want to see where the word-of-mouth marketing is happening.
Tesla did this perfectly with their app.
They had the best referral program ever where you wouldn't go buy a Tesla without using a recommendation, a referral code, because it would give you free supercharging for life.
And they did actually expand that a little while ago.
I think it was too good of a plan.
But that's what we're doing is we're actually laying like the digital rails across a now analog system to have brands understand who their customers are, who are making the most referrals, talking about the products the most and giving them an incentive to
to share it, which is they're able to hook a friend up.
We don't think commissions paid to refers is the right idea.
We think that breaks the bonds of trust and would ruin a word of mouth marketing, which is the last trusting like way that we learn about products.
Everything else is ads and we don't want to do that.
attribution yeah okay but so what is that am I giving her a link at the Thanksgiving counter in six months you give her a link in one year it's your profile that's just going to be checking out via you
She would actually be on the Wooly app and find you.
So she'd be on her phone.
Yep.
Showing 141–160 of 289 · page 8 of 15
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