Sean Aylmer

To the demand in the different geographies, so if they're somewhere where there's lots of EVs, they're going to need accessories for EVs and the ability to fit the accessories to the EVs, so that'll be a focus.

By the close, investors kind of liked the story.

Its share price finished up more than 1%.

The cost-cutting program builds on efficiencies from the combination of Seven West Media and Southern Cross Media to create this new company.

It will result in a restructuring charge of about $20 million.

Now, Southern Cross also announced $65 to $70 million in write-downs of legacy TV content, basically contracts which have not delivered the commercial benefits expected.

So that's like 150 hours.

Of football.

That's a lot.

They'll watch every single minute of it.

I know.

I know.

There's been plenty of controversy about this particular event, from the participation of Iran to sky-high ticket prices.

My personal favorite was when the governing body, FIFA, gave Donald Trump a peace prize that it kind of created out of nothing.

Never given one before.

Gave him a peace prize.

Brands love the event because even if they're not official sponsors, often they partner individual teams.

So the likes of Coca-Cola, Nike, Adidas, McDonald's, Visa, all involved one way or another.

It will be a challenge.

There are thousands of tickets still unsold.