Sean Cannell

But that's some real money.

So I think studying affiliate marketing, thinking about how that might fit for you.

But it's really not one size fits all in the creator economy.

It's about reverse engineering.

What's your approach going to be?

Is it more entertainment?

Is it going to be brand deals and sponsorships?

Do you need a ton of views and YouTube ad revenue can pay really well?

Or is it going to be a much more niche audience?

And are you going to find a vehicle like that?

being a real estate agent, a loan officer, maybe network marketing or something, and really focus in on a few true fans because, if you will, the LTV, the lifetime value, is higher and your strategic content is leading into that monetization opportunity.

100%.

I think that gets into building an actual brand and a brand that has trust because

You could just shill a product for short-term money, but you're losing trust in the process.

And I think what helped me was I had the experience of video production and I just got online and told the truth.

Right.

So I would just talk about, and like, yeah, I mean, this is a budget light kit.

You get what you pay for, but the thing's a hundred bucks.

I'm in love with it.

Like it's, it's not, it's giving, it's going to deliver the same result that these high-end studio lights would, but it's accessible to everybody.