Sean Feeney

I actually got this dye, this like shape of pasta.

It's like moffledini.

Let me see.

And she did it.

And it was just serendipitous where it was this weird shape of pasta.

It looks like the end of a lasagna where it's like a ribbon.

And she made the Parmesan, pink peppercorn, butter, pasta water.

It's simple.

And we had it and oh my God, it was so delicious and then extremely beautiful.

It glistened, it's pink.

And when we opened, everybody would take pictures of it and post it on Instagram.

And every single night at Lilia, there was like a little bit more people coming, a little bit more buzz.

But what was going viral was this shot of someone taking a fork into the bowl of muffledini with this pink fluorescent peppercorn and this light.

And it went crazy to the point where we now sell...

200 bowls of Malfodini pink peppercorn and Parmesan cheese every single night.

And we know every day we have to make enough Malfodini nests to feed everybody and never 86 it.

And when we started the pasta company, it was the first thing we did.

We were like, well, we're going to give people the tools to make that dish in people's homes.

And what's so cool about it now is

People will flex as hard as they flexed early on at Lilia eating that bowl of pasta.