Sean McIndoo

The joke in hockey is that there is no, no sports fan has hockey as their second favorite sport.

There are the diehards.

And then there are the people who don't pay any attention.

They don't care.

They don't get it.

And that has always been a problem for the sport.

How do we get more eyes on this product?

How do we break out of just being a product that is loved by the diehard fans and sort of break into the mainstream, into the pop culture world and what have you?

And that's why the Olympics is such a great opportunity because you

When the Winter Olympics comes along, everybody's watching.

Every sports fan, even people who don't watch sports, get involved in the Olympics.

And hockey is one of, if not the marquee events of that.

And on top of that, you look at what's happening in the culture with heated rivalry.

This show that comes out of nowhere about hockey, among other things.

becomes this popular pop culture phenomenon.

And so if you can get, especially Canada versus USA in a gold medal game, this classic rivalry, what a wonderful opportunity.

Everything is suddenly set up perfectly for hockey to have its breakthrough moment that it's been chasing for decades.

They did it.

It was nearly perfect.

We all want to see Canada versus the USA in the gold medal game.