Sean Whalen
speaker
41 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Sean Whalen’s voice in public audio — every appearance, attributed to the second.
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Appearances
what do you want to wear? Right. It's easy to come up with slick marketing and slick products and whatever, whatever. But if there's no marketplace for it, it doesn't fucking matter how great your landing pages are, this, that, the other. So you're trying to tie in that story, you know, like who, why is this relevant to you? Like, why do you believe in this?
And then I've literally for the last couple of years, I've been talking about lines on sheep and it's become me. And people have watched my journey as a father, as a business owner, as a man, as, as, as a divorced guy, as a dating guy, like all of these things have been really transparent. And I think people vibe with that. They resonate with it. Right. And so for me, lion's not a sheep. It,
everybody's been telling me, dude, you're in the perfect storm now with the whole political climate and Trump, because it's like, we're all, you're one or the other, right? You're picking, I do the lion or you're the sheep, which is great, you know, but yeah, there's 175 million people on your side. We're right down the millions. Here's what's cool is everybody now wants to jump on that, right?
And we ought to plug into that emotion. They want to plug into the political climate, whatever, whatever. And you really don't have a track record. You don't have a tribe. You don't have any of that. I didn't set out to do that. And I think that's what really makes Lions on a Sheet unique. And I think a lot of people need to wrap their head around this.
And it's really difficult to do is having the consistency of delivering content and messaging for the long game. Because now we're in a perfect fucking storm. Now we're crushing because so much content has been put out there over the last couple of years. And it wasn't with the objective of selling t-shirts or selling hats or selling any of that shit.
My mom, literally, she retired last year and she was bored as shit. I said, mom, come help me make t-shirts. And so we had one heat transfer. She was in the office and we'd sell 20 shirts a month, just people stumbling on the website. And she'd run down, she'd get the shirts and she'd make them and she'd write a little note, package them all out.
And that was really what the apparel brand was until the beginning of this year. But being able to sit... in a story and deliver that to people that they believe without trying to sell them anything is massive. And that's a huge tactic that I don't think very many people understand is I believe that the very best salespeople on planet earth are never selling anything.
Like you go to my Instagram or my Facebook, you will never see me selling anything. Yet I'm literally able to make millions of dollars through coaching and consulting and other companies that I have but I'm not selling anything. So how does that work? It's unlimited. I'm breathing it. I'm exuding it. Right. And that's, you know, if you're a Jeep guy, you want to start a brand around Jeeps, right?
If you're driving a fucking Honda Accord, good luck, right? You better know the clicks and the algorithms, but it's like some of those dudes are like hardcore Jeep guys. They get it. They know what Jeep guys talk about. They know what Jeep guys want and they're able to exude that message. Right. And, and people instantly resonate with it. So that's,
I really do believe that you're in a day and age where we're completely bombarded and flooded with products and things and ads and messages. And if you want the short game, you better freaking figure out how to become a really good marketer, a really good copywriter and buy ads better than anybody else.
But if you want to build a real brand, like something that has legs that will be around for a long fucking time, that resonate with people, like, why is it important to you? And you better be fucking living it. If you're living it and talking about it, everybody's like, do I, my personal page, am I this page? I got it.
I don't even know how many hundreds of thousands of followers on my personal page. I have way less than my business page because I just, I'm always living this, talking about it, breathing it, eating it. And you'd be surprised how many people could plug into that.
And now that we're turning on ads and running ads and doing shit like that, where I have almost a billion views on my videos, I can now target some of those videos and, you know what I'm saying? So, but I've been playing the long game and consistently doing the content, consistently talking about it. People just know like, Some people will see the shirts.
I get messages where they're like, dude, that's the bearded guy. Like, that's the bearded guy. They don't know my name because they recognize my video or a post. They're like, I know that guy. That's his thing, right? And it's really cool.
Where are you going? Right now, we're trying to put the wheels back on the bus. We got our asses kicked in production. We grew so fast. I turned everything on back in March. What I mean by that is I hired a team to come in and start running ads. I'd never run an ad before. I'd never put ads out there. We went from that to We were doing $2,000 to $3,000 a month of just apparel sales.
We did $463,000 last month of apparel sales in basically 90 days. A lot of damn t-shirts. And it fucked some things up. And I learned some very valuable, expensive lessons on production and being able to keep up. And it's kind of a funny story. I mean, everybody thinks it's just sunshine and roses, but all my kids and their friends worked for me and they were all part of our production team.
And so we were doing heat transfers and the whole thing. And I'd run all the numbers and I've got all the production companies and all the big promotional companies. They were hitting me up. Let us do your shit. Let us do your shit. Long story short, we had 10 of them employed as we were just crushing. We went from literally like
picking up one box of shirts and screen prints to get pallets delivered. One of the kids apparently got COVID and because they're all like my daughter's friends, nine out of the 10 kids, their parents made them quit. Their parents made them literally self quarantine. And so we were doing 350 orders a day, which represents about six to 700 shirts. And so we were like, oh, no problem.
Get a temp agency and bring all these people. Well, they fucking takes forever for them to learn and speed. And well, they, anyways, we got, we got really far behind. We got about 6,000 shirts behind. Wow. And team came in and they're like, bro, we got a problem.
and i'm over here like go go go let's go let's go and they're like hang on bro we got a fucking problem because even if we work 24 hours a day we can't get the numbers that we needed so if that wheel on the bike isn't working you can't yeah because i've got some guys some dear friends of mine they're big in the e-com space they do millions of dollars a month and i've told them this and they all laugh and chuckle because they're like yeah dude like
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