Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
Mm.
Yeah, you it's such a good signal.
It's such an important signal because it allows us to tell the search engines what is the reciprocal page that exists in another market in the same way that you're telling with that schema markup is you telling the search engine what the specific content is.
I thought, honestly, I'm surprised schema is still a thing.
And one of my assumptions, like maybe five years ago, was that it's gonna go away.
I was wrong.
I was a hundred percent wrong.
Because my take was that schema is just a reason because search engines aren't smart enough to understand your content.
But as machine learning gets better, my take was like, well, of course they're gonna understand that's FAQ.
Of course they're gonna understand that's a review.
Why do you need schema?
It's just a
Secondary is just the is just the the piece of code to help search engines understand your your website.
But for some reason, they're still very much using it, and large language models apparently still use it very much.
So given the fact that we're still very much advancing, yet there's still a reliance on schema, tells me that for HREF flank tax, it's gonna be the same.
Until that reliance goes over, then yeah.
But the thing with HREF flank tags is even
A level beyond schema because it's it would be hard, I think, for them to truly, truly know what is the actual equivalent globally.
I I can't think of a world where that's a lot of computation power to figure that out.
I think.
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