Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah.
Fair.
Yeah.
Another mistake that I I think i this one is tough, but it's
The language selector, this is something that companies do very, very wrong.
The language selector, especially when it's it automatically redirects you, keeping in mind that Google crawls mainly, let's say, from the US.
So if you have like an AU page and your country selector automatically redirects, it is possible that it will automatically redirect Google to the US website, which is
A big reason why US content ranks above non-US content in non-US markets.
And so a lot of companies do this wrong.
They don't do proper caching policy.
They just have like a there's a there's a user, they may not differentiate a user versus a bot.
There's a 302 or 301 redirect, and then you get screwed over.
So that can cause a lot of issues.
And depending on the CMS, they're
using how new it is, how how old it is.
Sometimes you have like a bunch of JavaScript redirects, sometimes you have a bunch of parameters.
So that can also cause a bunch of crawl efficiency issues with your site, potentially down the line, causing ranking issues that can relate to the wrong page being present in the wrong market.
So it's it's it's important to have technical hygiene in that case.
Like that's even going beyond like the technical
stuff.
Showing 521–540 of 543 · page 27 of 28
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