Senja Spellman
speaker
687 appearances
1 recordings
1 series
first heard Jun 2026
last heard 10 Jun
Senja Spellman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
It is continuous.
It is rent.
It's not just like you mentioned, you guys did a great job building your brand.
You have all these inbound leads flowing your way, but now you're thinking, well, I still want the outbound.
I still wanna be able to chase people down.
And so it all has to be continuous.
And I don't know what it is about marketing specifically, but I feel like people think I launched one campaign, that's enough to suffice, but it's an everyday thing.
Exactly.
Yep.
And that's why you have to at least consult with someone for an hour that's done this before in the space that knows your industry.
I can't tell you how many times I've seen people say, oh, well, we worked with the local TV agency here or the local marketing agency, and they don't know our industry.
They don't know what people care about.
They don't know what people are asking.
and they give them all of this money, and maybe it's even a better deal than if you'd work with an expert in the space, but it doesn't have the results.
And I love what you said about making a decision and fail fast.
I believe it was Brian Gottlieb, but he said, you can be wrong, but don't be wrong for long.
And that's exactly the mentality that I have, too.
It's like every single thing that I do in marketing, even if it, quote unquote, fails, it teaches me something.
It's like, OK, that that failed because that messaging just didn't resonate with people.
They didn't like that promotion.
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