Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

so far we have 35 states that have registered it's our biggest year by far bass of the brave has grown exponentially over the last five years and i feel so fortunate that brian gottlieb uh trusts me to be the person funding it or not funding excuse me running it and he's still funding it out of his own pockets that says a lot about who he is he's such a great man yeah yeah

yeah i would say when it comes to storytelling and when it comes to creative and copy and messaging we need to disrupt if we're doing the same promotions as everyone else if we're talking about the same warranties the same financing there's not really a big differentiator so

For me, it's all about how do you disrupt in that creative space?

I think the processes work, the the fundamentals work the way that they are.

But where we need to disrupt is how we're getting people's attention.

So kind of when we were talking about TV right now, one thing that I love to do is do things a little different with the owners, have them in in

Different situations humanize them because right now in home improvement a lot is here's a before project.

Here's an after project We have great warranties and financing give us a call It's like we need to do something a little different to get the attention 100% Ryan holiday talks about that.

Oh, I love that.

I kind of gauge if a TV campaign is working by how many people send me angry Facebook messages sometimes.

At Tundra Land, we had a really great

really cheesy rapport after the acquisition with the president at the time, Paul Lukowski.

And then we actually hired a influencer, Alex Worley, that was an influencer in Wisconsin.

And they had a really cute banter back and forth.

And we got a lot of mad messages from older people saying it's funny.

We get some that say the woman is talking over that man all the time.

She's so rude.

She's interrupting him.

And then we would get messages saying that man is so rude to that woman the way that he's belittling her.

And meanwhile, they're they're both just

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