Serena Kerrigan

And we have people, and I'm sure your listeners do, too, that have people in their life that, like, if we do fuck up, if we do something that's extremely cringy that maybe we should rethink about, they're going to, like. Exactly, yeah. People that tell me. if I'm an asshole or not. Of course.

And we have people, and I'm sure your listeners do, too, that have people in their life that, like, if we do fuck up, if we do something that's extremely cringy that maybe we should rethink about, they're going to, like. Exactly, yeah. People that tell me. if I'm an asshole or not. Of course.

You've got your people. Yeah, they keep me in check. And also, you might make a mistake and you take accountability and move on. And then that's it. Exactly. So for me, it was like, how do I build this persona or just this character, like a Lady Gaga, Sasha Fierce, like something where I can just be like, you're SFK, you're a bad bitch, let's fucking go, no one gives a fuck.

You've got your people. Yeah, they keep me in check. And also, you might make a mistake and you take accountability and move on. And then that's it. Exactly. So for me, it was like, how do I build this persona or just this character, like a Lady Gaga, Sasha Fierce, like something where I can just be like, you're SFK, you're a bad bitch, let's fucking go, no one gives a fuck.

And that persona really helped me and then when I graduated college and left and started building a brand, I realized that this idea can really be a money-making machine. But more than that, I really felt like I could help people. I really felt like if this worked for me, this is gonna work for everyone else.

And that persona really helped me and then when I graduated college and left and started building a brand, I realized that this idea can really be a money-making machine. But more than that, I really felt like I could help people. I really felt like if this worked for me, this is gonna work for everyone else.

literally coach 150 women in 2020 who like were paying to Zoom with me and like it was amazing like I coached from ages 14 to 60 and every single woman thought that their insecurity and their sense of self was so unique to them and that there was something wrong with them and I'm like no everyone is born with confidence we just get so infected by

literally coach 150 women in 2020 who like were paying to Zoom with me and like it was amazing like I coached from ages 14 to 60 and every single woman thought that their insecurity and their sense of self was so unique to them and that there was something wrong with them and I'm like no everyone is born with confidence we just get so infected by

society our peers just like this person that we're supposed to be that we don't feel worthy enough and like I think it's being an adult is about unlearning that and disinfecting that wound and going back to who you really are which is like a bad bitch yeah so you are oh my god I feel like a bad bitch when you tell me that right you are and I think that the one thing you can do

society our peers just like this person that we're supposed to be that we don't feel worthy enough and like I think it's being an adult is about unlearning that and disinfecting that wound and going back to who you really are which is like a bad bitch yeah so you are oh my god I feel like a bad bitch when you tell me that right you are and I think that the one thing you can do

to continuously remind yourself of that is look in the mirror and talk to yourself like you're best friend.

to continuously remind yourself of that is look in the mirror and talk to yourself like you're best friend.

And hype yourself up because we're so fucking critical to ourselves. Yeah, it's horrible. But we're... If I said to you, like, I feel ugly right now, you'd be like... Fuck you, you look so hot. There you go. But if you felt that about yourself, you would spiral over and over again and you'd just say it. And that's the key. That's that switch.

And hype yourself up because we're so fucking critical to ourselves. Yeah, it's horrible. But we're... If I said to you, like, I feel ugly right now, you'd be like... Fuck you, you look so hot. There you go. But if you felt that about yourself, you would spiral over and over again and you'd just say it. And that's the key. That's that switch.

The Queen of Confidence is an amazing brand that I, like, literally created as an Instagram bio in, like, 2018. I think that there's this confusion that, like, because I call myself that and it's my brand, that I must be, like, this confident girl, like, looking down at, you know, the peasants being like, no. It's more like I found tools to make me feel empowered and good about myself.

The Queen of Confidence is an amazing brand that I, like, literally created as an Instagram bio in, like, 2018. I think that there's this confusion that, like, because I call myself that and it's my brand, that I must be, like, this confident girl, like, looking down at, you know, the peasants being like, no. It's more like I found tools to make me feel empowered and good about myself.

And I'm on the top of the hill. And the view is so good that I'm like, yo, guys, come up, come up. So that's what it is. Like, it's really, like, from a place of, like, pulling people up. And, of course, I feel like shit all the time. But it's about, like... being kind and nurturing to myself the way I would if you said to me, I don't feel good. I had to wear different pants. My love life.

And I'm on the top of the hill. And the view is so good that I'm like, yo, guys, come up, come up. So that's what it is. Like, it's really, like, from a place of, like, pulling people up. And, of course, I feel like shit all the time. But it's about, like... being kind and nurturing to myself the way I would if you said to me, I don't feel good. I had to wear different pants. My love life.

All the things that you just said to me, I'm immediately like, I know what to say to you. But it's like, how can you literally just regurgitate that back to yourself? Right, back to yourself. All the time. Do you want to have kids? Yes.

All the things that you just said to me, I'm immediately like, I know what to say to you. But it's like, how can you literally just regurgitate that back to yourself? Right, back to yourself. All the time. Do you want to have kids? Yes.