Shaan Puri

Like you use these warehouses as your end customer and you're saying, cool, I can basically, because I'm doing, you know, 2000 of the same meal, I can actually have a highly automated, you know, ghost kitchen here that's doing the work.

Oh, okay.

It's like the moving boxes...

that are like the hard plastic square moving boxes that stack on top of each other.

We, oh man, the OGs will know this.

Many years ago, we talked about a business that was doing this on the podcast.

I'm going to get all this wrong now because it's been a long time.

But I believe there was some story where it's like in New York, somebody had basically bought, you know, a couple thousand dollars worth of these boxes.

They're renting them out.

The boxes pay for themselves after two months.

And then basically became, you know, it's the, you know, small version of a rental property, right?

You're renting out equipment.

But the beautiful thing about these is,

high need.

People don't want to own them.

There's like no desire to really own these.

People need them in the moment to move.

You can have them be super branded and so it can become like a walking billboard or you can literally even sell the ads based on them.

And then their equipment that even though they get kind of battered and bruised, it's sort of expected.

So you don't need mint condition boxes in order to make this thing work.