Shaan Puri

No customers, right?

And so you always have this like bottleneck of, I think for most people, they don't really understand how to get their first 10, 100 customers to start getting the momentum that is required in order to get going in a business.

And they sort of have all these false starts

because they have an idea, they get really excited, they spend a bunch of time on the idea, but not time acquiring customers.

So the sort of perceived investment goes up and up and up and up and up, but they're not getting any ground yet.

And then when they can't really figure out how to get any sales or customers,

You know, the excitement fades around the idea and they're onto the next one.

And I've seen this pattern over and over again in people in my life who want to be entrepreneurial, but don't quite make it happen.

And so what is your method or, you know, let's take the tree trimming example.

Let's say I'm now in a different city than you are, right?

I mean, I'm over in Denver and let's say I'm in Denver and I want to start this business.

How do I use my time early on to get that initial momentum?

So rather than the kind of scattershot, because I can put up flyers and I can go to Facebook groups and marketplace and Craigslist and I can run Facebook ads and Google ads and Yelp and I can do all those things.

What worked for you with the tree trimming business?

Can you give us a sense, how successful is this tree trimming business that you have?

Gotcha.

Okay, amazing.

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