Shaan Puri

And he's like, and if we couldn't get Facebook to three, do you think any amount of influencers is going to save us?

It's like, no, like a successful e-com brand should be spending basically 1 million plus per month and just Facebook ads, right?

Which means you're making more than a million dollars off of Facebook.

Like that's where you're trying to get to.

That's the goal.

And like, you kind of have a broken company if you can't really get there.

Most e-com companies went off of Facebook ads.

So like, you should just try to win off of Facebook ads before you go do all this other shit.

And so just, and I was like, I had expected when I was like going to get advice from him that he's going to give me these amazing strategies, these like new hacks, these brilliant tactics.

And actually the most useful thing he did for me was just say, don't say the word influencers until Facebook is cranking 300,000 a month to your business.

And just, and by the way, we kept it going.

After 300, we did 500.

After 500, we did a million.

It's like, you just keep going off of just those two.

Guess what?

I still don't do influencers.

Like, it's now five years later.

We didn't need it, you know?

And I definitely would have distracted myself

with what sounds like a good idea.