Shane Evans

speaker
329 appearances 1 recordings 1 series first heard Mar 2019 last heard Mar 2019

Shane Evans’s voice in public audio — every appearance, attributed to the second.

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Um but we were able to really grow through that through that model.
Um
And uh, you know, for for people that aren't familiar with it, uh, you know, area reps or regional d developers take on, you know, a a a a demographic uh area, a big m you know, could be a pretty big market, uh and then their role is to develop out those territories generally between a three or five year period and
and uh, you know, help find potential franchisees and then uh and then support them as as they're opening and give 'em that ongoing training and and support.
And I think, you know, we we have taken approach very early on, um, my very first IFA conference was in Orlando, um, and I think it's the the World Center, which I think is where it where it is next year if I remember.
Correctly.
And um I remember Glenn and I, my brother Glenn and I, who's one of my partners, um
Going to that conference and sitting in on a session
of franchisees and franchisors who I yeah, I didn't I didn't know any of them uh at the time, but I just remember the conversation about uh this franchise franchisee saying, Look, my franchise or really provides value when they come into my business.
they don't come in and and I and they and they were saying they'd been part of other franchise concepts where they come in with a checklist, right?
And they just it's just all about, you know, what does your store look like and you're doing this, that and the other thing wrong.
And uh and and and then he talked about a franchisor who came in and really did
um I provided a different level of business consulting for them.
And I just remember thinking that's what I wanna be.
I wanna be the franchise roar that provides value for my franchisees and and helps them through a business consulting process.
How do I do that?
And um and we sought out, you know, mentors and people that have had a l a lot of experience in franchising to really teach us about how to do that.
Um, you know, how to you've you've gotta protect the brand and the brand standards standards and check checklists are there are are important of course, but it's really not about what I'm trying to find uh in you doing wrong.
It's really about
what I'm trying to find to help you better improve the business and it's not about what I think, it's about the guest and what the guest thinks.
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