Shane Smith

Yeah, look, I mean, I could get into the nuances, which are many and boring. But basically what happens is, you know, and I actually called it from the beginning. I said, look, we're going to get too big. And at that point, we're going to become the thing that we're like we were a challenger brand. And we're going to become the status quo. And then we're going to get our asses kicked, A.

Yeah, look, I mean, I could get into the nuances, which are many and boring. But basically what happens is, you know, and I actually called it from the beginning. I said, look, we're going to get too big. And at that point, we're going to become the thing that we're like we were a challenger brand. And we're going to become the status quo. And then we're going to get our asses kicked, A.

Yeah, look, I mean, I could get into the nuances, which are many and boring. But basically what happens is, you know, and I actually called it from the beginning. I said, look, we're going to get too big. And at that point, we're going to become the thing that we're like we were a challenger brand. And we're going to become the status quo. And then we're going to get our asses kicked, A.

B I said look all internet is now consolidating and and Media is consolidating and everybody's consolidating because they have to because there's the big five are taking all the money and We knew it was coming, but it came like look I'll tell you another thing in media You know, there's not a lot of people picking shit. Like you get to pick shit because you run your own shop. You're the man.

B I said look all internet is now consolidating and and Media is consolidating and everybody's consolidating because they have to because there's the big five are taking all the money and We knew it was coming, but it came like look I'll tell you another thing in media You know, there's not a lot of people picking shit. Like you get to pick shit because you run your own shop. You're the man.

B I said look all internet is now consolidating and and Media is consolidating and everybody's consolidating because they have to because there's the big five are taking all the money and We knew it was coming, but it came like look I'll tell you another thing in media You know, there's not a lot of people picking shit. Like you get to pick shit because you run your own shop. You're the man.

But like when you run media, it's like people put on what people watch. That's the rule. Like you just put on shit and people watch it. And then like if you say I want to do this and nobody watches it, then you don't get to say I want to do this that often. So – and we always had a thing where we gave the company over to the interns.

But like when you run media, it's like people put on what people watch. That's the rule. Like you just put on shit and people watch it. And then like if you say I want to do this and nobody watches it, then you don't get to say I want to do this that often. So – and we always had a thing where we gave the company over to the interns.

But like when you run media, it's like people put on what people watch. That's the rule. Like you just put on shit and people watch it. And then like if you say I want to do this and nobody watches it, then you don't get to say I want to do this that often. So – and we always had a thing where we gave the company over to the interns.

If we just stayed a Gen X free giveaway, we would have never gotten into video. In fact, when we got into video, we were derided by the old guys for selling out because going to online video was seen as a sellout because we should have stayed a magazine. So we used to give it over to the interns. And then the interns just – And they had a different fucking everything.

If we just stayed a Gen X free giveaway, we would have never gotten into video. In fact, when we got into video, we were derided by the old guys for selling out because going to online video was seen as a sellout because we should have stayed a magazine. So we used to give it over to the interns. And then the interns just – And they had a different fucking everything.

If we just stayed a Gen X free giveaway, we would have never gotten into video. In fact, when we got into video, we were derided by the old guys for selling out because going to online video was seen as a sellout because we should have stayed a magazine. So we used to give it over to the interns. And then the interns just – And they had a different fucking everything.

They had a different philosophy. They had a different subject. They had a different fucking everything. And they were going. And by the way, the traffic was still there. And I was the same. I was looking at it. What the fuck is this? Right. What the fuck is going on? And, you know, they're like, well, that's the traffic in your fucking things that you like.

They had a different philosophy. They had a different subject. They had a different fucking everything. And they were going. And by the way, the traffic was still there. And I was the same. I was looking at it. What the fuck is this? Right. What the fuck is going on? And, you know, they're like, well, that's the traffic in your fucking things that you like.

They had a different philosophy. They had a different subject. They had a different fucking everything. And they were going. And by the way, the traffic was still there. And I was the same. I was looking at it. What the fuck is this? Right. What the fuck is going on? And, you know, they're like, well, that's the traffic in your fucking things that you like.

It's no traffic because you're an old man. So anyway, I was semi-retired for a number of years. And, you know, look. When did you get out? I moved to L.A. I'm just trying to remember now, 15, 15, 16, around there. So I moved to L.A. because our biggest clients were there, the biggest platforms were there, no one was out there.

It's no traffic because you're an old man. So anyway, I was semi-retired for a number of years. And, you know, look. When did you get out? I moved to L.A. I'm just trying to remember now, 15, 15, 16, around there. So I moved to L.A. because our biggest clients were there, the biggest platforms were there, no one was out there.

It's no traffic because you're an old man. So anyway, I was semi-retired for a number of years. And, you know, look. When did you get out? I moved to L.A. I'm just trying to remember now, 15, 15, 16, around there. So I moved to L.A. because our biggest clients were there, the biggest platforms were there, no one was out there.

And, you know, I had kids and I was like, okay, like I can move to the country and commute into New York or I can move to L.A. So I moved to L.A. and that started a whole – that was not smart in retrospect because you leave and it starts like Game of Thrones shit. And then also, quite frankly, if you want to know the metaphysical fucking reasons why, I can get into it. Okay. All right.

And, you know, I had kids and I was like, okay, like I can move to the country and commute into New York or I can move to L.A. So I moved to L.A. and that started a whole – that was not smart in retrospect because you leave and it starts like Game of Thrones shit. And then also, quite frankly, if you want to know the metaphysical fucking reasons why, I can get into it. Okay. All right.