Sharon Gai

speaker

242 appearances 2 recordings 1 series first heard Aug 2025 last heard 24 Jun

Sharon Gai’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

newest first · ▶ plays the moment

Coffee with the Council By PCI Security Standards Council · Coffee with the Council Podcast: Meet This Year’s Asia-Pacific Community Meeting Keynote Speaker, Sharon Gai · 20 Aug 2025 podcast

So it makes product creation a lot faster.

And it also reduces a lot of business risk and risk of you maybe creating a product that

your R&D team thought was going to be amazing, but maybe didn't launch very well.

And then you would have this huge load of inventory that you now have to dump or discount somehow.

And so those were some of the projects that I worked on in my previous life.

So right around 2023, 2024, do you know this brand called CeraVe?

skincare brand.

You can find it in all sorts of drugstores.

So they did a pretty successful campaign during the Super Bowl where they used AI to identify rising TikTok creators before these creators would hit peak virality.

And so a lot of marketing teams usually have a limited amount of budget to spend to hire

hire for a certain type of influencer.

Of course, you would want the sort of mega influencers to stand behind your brand because they have better reach.

Although their reach sometimes can be too general and too broad.

But this was an experiment when CeraVe, instead of using these traditional A-lister type influencers, they focused more on micro influencers that had a higher engagement with skincare type of content.

So if you're, are you a TikTok user?

So am I. So if you search within TikTok, Derms in the Wild, it's a campaign that CeraVe did.

And they were able to use social listening tools to spot these earlier trends and creators that was really, that would couple very well with the brand, but wasn't so massive.

in their following.

And so they were very successful in predicting who would become influential instead of hiring people who were already really influential.

And that saved them a lot of money.

Showing 181–200 of 242 · page 10 of 13