Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I immediately got an email back from the senior director who was just so thankful.
She said,
Thank you for this.
This has immediately been it had kind of already been prioritized, but they were just kind of getting a little pushback from the VPs.
And she said, This immediately kind of quelled that we're good to go.
And thank you for this.
And I actually shared that with my entire team.
And I said, Look, sometimes this little extra work we can do can really go a long way.
And I understand like we can't always do that for everything, but I
think the thing we're really trying to change this year and for future years is how
How much more can we do that?
Yeah, and I've had to check myself and I still do these days, right?
It's when you are generally the single largest channel that drives traffic and even revenue and other conversions, there's always that mindset that like people should just recognize how amazing SEO is and invest, right?
And for me it's been really challenging because that's not the case and you kind of have
To swallow that ego and do that work.
And when that mindset shifted, and I'd and I really started to embrace that, it's amazing the doors that will start to open, or the windows, maybe the windows that start to open.
It's still incredibly hard.
It's still an uphill battle to get the resources and even the visibility.
I think sometimes the visibility is more important around the work that you're doing and the impact that you're making, but you kind of have to
swallow it and be like, yeah, we are ma massive channel, but that still doesn't necessarily translate to leadership and understanding the kind of the year over year or the quarterly efforts that we're doing, those really impactful tidbits that they need to hear because again, they just expect it's free.
Showing 201–220 of 308 · page 11 of 16
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