Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
That's a great question.
Um, so automated content creation is uh just to split like open that up a little bit, we're always gonna have an editor on on there.
Like we're we're always gonna have a hybrid solution.
We're never gonna just like say, hey, go for it, GPT, and then go, oh root.
So knowing that that's part of the process, eat is always going to be priority one, if not priority zero.
Because to me as a user, if my trust is betrayed in any way by a publisher, a B2B company, a B2C company, any TLD, I'm immediately gonna go, oh, I don't I don't I'm never coming back here.
So I think Eat is the distinguishing characteristic between should I go on Reddit or GPT for something like this, or am I going to trust this website enough where I'm going to integrate and interact with it, you know, in the future.
So for me, the way that we're doing it is we have that layer.
Uh, we have a hybrid editor.
Uh, we're working with a company that um is going to fuel all of our programmatic SEO endeavors, uh editorials, uh programmatic landing pages.
And some of these pages are going to be AI in the sense that they're going to be like refreshed, but they never go live without a manual review.
And they never go live without a manual review from a subject matter expert.
So this
This could be somebody that's like a content editor, products person at Apollo.
This could be a seller or a support person.
They'll you'll have their name on it.
And the only way that we have your name on it is if you've agreed to have your name on it because you've edited this, you've read this, it makes sense, and you've had this check.
Um and to be more uh transparent here, I think Google Eat is so important that I encourage
People to be authors of content for that reason.
Like if you're if you're going to build a brand or if you're going to do any of that, you know, uh LinkedIn stuff, uh, you want your name out there and it's gonna it's gonna help you.
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