Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think uh other nerds listening, you know what graph I'm talking about, but if you don't
You look at uh you go to Keyword Explorer, type in your keyword, scroll down, and then you're gonna see this nasty looking uh line graph that you can go back two years.
So you'll be able to see.
Oh man, I'm not a camper, so I don't know.
Does camperchair.com rank number one for camper chair or camping chair for the last like three years?
And like they're impenetrable, or is there a ton of volatility there?
And if there is a ton of volatility there,
Well, you just got all this BI data from Claude or GPT.
So now incorporate the volatility and ask it over time: like who's losing rank and why do you think they're losing rank based off of the source code?
And this probably means that they've been updating this article because they're probably looking to fight for this rank.
This is the new version, in my opinion, of keyword research.
Everything that we just discussed is like keyword research, content research, user experience, optimization.
research, everything that you can think of to make a really kick-ass user experience before you've even started.
Because now you know what Google likes, you know what users like, you know if you can beat them.
Because relative to DR and you are, you'll see that graph over time.
And you're not gonna don't don't fight a brick wall.
I forget what Rand Fishkin said, but he's like, don't slam your head against a brick wall.
Cause you don't want to do that.
That sucks.
Like you don't want to beat Canva for Canva.
Showing 461–480 of 523 · page 24 of 27
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