Shaun Hinklein

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523 appearances 5 recordings 1 series first heard Aug 2025 last heard Aug 2025

Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.

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Yeah, for sure.

So I guess I'll start this by making fun of all the dudes who say SEO is dead because that happens again.

I've done it.

I I think I think I have as well.

So I I'll take my pot shots, right?

I'll eat my humble pie.

But um yeah, it's very cyclical, right?

Time is a flat circle when it gets in the SEO AEO.

I remember people were freaking out about Google authorship rank and schema markup.

As long as like if you've been in this space for a bit, you know that uh sensationalism is a thing.

Yeah.

But that's that said, AI is not sensationalism.

AI is definitely uh here to stay.

It's the new, it's the new norm, and we have to adapt.

Uh in your open, you said that like 78% of companies love that they're doing it, and 76 are already using AI for content marketing and SEO.

That's great to hear the entire but to answer your question head on, the entire landscape is changing.

You have to be uh on the no of artificial intelligence.

Intelligence and agentech models, you have to know how Google values uh different content in relation to Gemini and AI mode coming out.

You now have to, from an SEO perspective, understand the user experience.

The reason that I've stayed in SEO as long as I have is because I think I'm just a really big hippie user experience person.

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