Shaun (Sean) Wilson

speaker

329 appearances 1 recordings 1 series first heard Jul 2026 last heard 16 Jul

Shaun (Sean) Wilson’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Bossticks · Tess Shanahan Wilson & Shaun Wilson On Ambition, Marriage, Peak Performance, & What Success Really Looks Like · 16 Jul 2026 podcast

So I think it's getting that balance right.

And that might not be the strategy of the founder either.

The founder might be on this for a very long time.

So it's getting that balance right, though, I think, over in terms of scaling the business.

Mine was actually, I read a book called Good to Great and Jim Collins.

There's a couple of frameworks.

I love the hedgehog concept.

And I think it's a very simple framework that I've actually used even before Bondi, really across business at a macro level, a brain level is really about what can you be the best at.

And I think for Bondi, we said we want to be the best at self-tanning.

So be really focused and disciplined on that strategy.

Then it's about making sure that not only is the business to be the best at that as a category, but at a department level.

So we said to our departments, what can you be the best at?

So marketing, we don't want to be okay at 10, 15 things.

We want to be the best at a couple.

So how can we be the forefront at that time on social media marketing, paid organic, UGC, influencer marketing, all those things back in 2013 to 17, we really focused our capital on and our talent.

Even in finance, we said to our finance department, which people might not think it's that innovative, we said to them, how can we ensure that we see real-time data in sales globally the next day?

That is your focus.

If we can do that, we think we can be better than a big legacy business where we think their system's a bit more archaic.

For us, it was like breaking it down and saying, not just a brand, what can the department be the best at?

Then it's about

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