Tess Shanahan Wilson & Shaun Wilson On Ambition, Marriage, Peak Performance, & What Success Really Looks Like
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What is the main topic discussed in this episode?
Today, we have Tess Shanahan, who is an Australian media personality, podcast host, content creator, and entrepreneur. Her husband, Sean Wilson, is the founder of Bondi Sands. We really enjoyed these two, enjoyed having him on the show. With that, Tess and Sean, welcome to The Bosticks.
Welcome to The Bosticks, starring Lauren Bostick and Michael Bostick. Together, they are The Bosticks.
This blocks you out basically all day. And then if you want to get in, you can request to get in, but it's a pain in the ass. Like it's a countdown and then you have to request a break and it could be like five to 15. So you also can't get in there just mindless because it'll also kick you back out.
Oh, that's good. Do you feel like it significantly helps?
I looked at my screen time the other day on social and my like maximum time on all social apps is like 30 minutes per day. 30 minutes? Which is like, I mean, that's like down a lot. I was on that X. I was going deep.
Don't you think though there's something that like makes you mentally tough about just putting the phone away?
You know what I've noticed? The biggest thing about it is that I don't think people realize how unconsciously you pick it up and just tap it. And what I realized is how much in the beginning I was doing that and now it just basically stops you.
And go across apps, emails, all of it.
Everyone's addicted. Everyone is addicted. No one can lie. Everyone is addicted.
Well, think about it. You're in an Uber or you're driving or you're sitting around. Any downtime. Any downtime.
And there goes our creativity. It's like all those moments of boredom where you're supposed to think, get creative, explore, look around you. We just don't do anymore. Who was talking about that yesterday?
Was that Jim Quick? He was saying that about connection and content, the first thing in the morning, what you need to do.
How did you guys meet? How did we meet? We met actually at a Bondi Sands event. Very fitting. Probably about, I reckon, three or four years before we actually got together.
Did you walk up to her and say hi?
He did actually.
I was there with my boyfriend at the time.
And I actually think at Bondi at the time, she was an ambassador for us for a little bit in terms of some content. But we did have partners at the time, but I do remember... And when we first met at the Osborne, yeah, very, this blonde bombshell.
So did you walk up to, was there like a move, a strategy?
She actually came to the bar.
No, I introduced myself because we, I think we followed each other. Obviously I'd done content for you guys, Bondi. Um, and we had a quick chat. We got along really well. I think my boyfriend at the time was like, who was that?
What's interesting to me about your brand is that it seems like you, you built the brand without really having a face to start.
Right. I think the strategy from a founder point of view was our customers were the founders. And that was part of our strategy, making sure the brand identity was our customers. And the face was really just Australian content providers at the start that evolved over time. But initially at the start, it was all about our customers and really focusing on that.
And when did you launch the brand?
2013 was the official launch. So it's a pretty quick journey, 10 years from starting it, worked in corporate, like any entrepreneur, limited resources, but some sort of opportunity within the category. And the first couple of years we had full-time jobs and throwing all the money towards it, remortgaging the home. But it grew very quickly in the first three to four years in Australia. And we looked at international expansion after that.
And what was the first thing that you noticed that was like an epiphany where something was really working and clicking?
It was really the category. Like from a professional spray tan, we saw a big gap between professional spray tanning to do-it-yourself products. And we thought, how can we produce a selling quality formula in a do-it-yourself product? Have the Australian positioning and focusing on social media as a strategy.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–6:03
2
How did Tess and Shaun meet and start working together?
6:03–9:22
3
How did Shaun build Bondi Sands from launch to rapid international growth?
9:22–13:50
4
What was the emotional and operational reality of selling Bondi Sands?
13:50–31:33
5
How did Tess balance her influencer career while supporting an exit process?
31:33–40:36
6
How do Tess and Shaun organize routines, parenting, and help to manage family life?
40:36–1:16:16
Speakers
4 identifiedMore from The Bossticks
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