Shaun Shirazian

speaker

359 appearances 1 recordings 1 series first heard Jun 2026 last heard 30 Jun

Shaun Shirazian’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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STR Global Unlocked with Simon Lehmann · 038: Short-Term Rentals Are Entering Their Most Dangerous Era | Shaun Shirazian · 30 Jun 2026 podcast

And so oftentimes what we see is the OTAs are an incredible source of initial bookings for our customers.

You know, a number of our customers and hosts that come to Logify are new hosts that are just getting started in short-term rental.

And so getting their first booking is incredibly important.

And OTAs, given the demand that they generate today, are great initial surge in bookings for them.

Now, the role that direct bookings can play and are playing right now for a number of our hosts is that that follow-through, that repeat booking.

So how can our hosts leverage the initial bookings that they're getting from the OTAs and then as a follow-on, use their direct booking channel as a way to bring the guests back the next time, saving money on on commissions and starting to build those those guest relationships.

The the two play a role, uh, and it both are important, especially for the hosts that are getting started.

Yeah, and the thing that I I see is as we look at some of our top performing hosts, um, one of the things that they have in common is, and I and I relate this to my product days.

You you have to ask yourself if you're a host, what's your product?

Right?

What is the product that you're selling?

And ultimately, it's the guest experience that you deliver to the guests that are staying at your place.

And yes, part of that is the price you charge, part of that is the number of bedrooms and the amenities, but those are commodities, right?

Those are kind of commodity things.

Ultimately, what you're delivering is a guest experience.

And that starts from the moment that a potential guest interacts with you.

through to the moment they check out and leave you their review.

And if you think about that as that that is this the experience that you're delivering, how do I ensure that that is a phenomenal guest experience from start to finish?

If you obsess about that, then ultimately you will deliver a five-star guest experience that will drive word of mouth and that will drive repeat visitors to your to your to your property.

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