Shawn Greene
👤 SpeakerAppearances Over Time
Podcast Appearances
I market specifically to the customers that I want to grasp to.
I'm not marketing to everyone.
Correct.
Okay.
Correct.
If you make a certain amount of money, you can come to the store, but I'm not really marketing to you.
I can service you, but you're not going to be my main market.
Yeah.
Yeah.
At first, we started off with guerrilla marketing.
We were big at that.
We were literally out door to door.
I had hired a team who were canvassing, giving out flyers to the community.
I had a strategic zip code that we were working at that.
We did that for a period of time.
And then I saw that that was okay, but not really getting the sales that I wanted.
Once I took it to social media and I would specialize ads for these zip codes, I would specialize the zip codes for the communities that I wanted to come in.
It was probably three or four zip codes that I knew that were close to one of the stores.
And then when I boosted those ads and added the...
Because customers didn't really want to come in.