Shawn Nelson

speaker

664 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Shawn Nelson’s voice in public audio — every appearance, attributed to the second.

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The Conscious Capitalists · How Shawn Nelson Built LoveSac by Thinking Differently · 3 Feb 2025 podcast

They're attracted to this opportunity because they're those type of people.

So there's a self-selection involved as well as the people down to the front lines, like where they every day have to go to the same mall and

and repeat themselves all day long to the brand new people who are excited to learn about our clever couches and do that same work for decades.

Because we do have people with a decade of tenure and more on the front lines.

But they're motivated by exactly what you just described, Raj, because they've connected the dots.

Because not just, of course, are they smart, intelligent, capable people, but we've helped them connect those dots in a way that's totally and completely sincere.

Like it's not just like words on the wall or like, you know, we kind of like pretend that we're doing this sustainable thing because we recycle all these bottles.

That's why I pick on the water bottles.

We do the water bottle thing and we recycle more water bottles into fabric than like anyone because millions of yards of fabric drape on these couches.

And so that's cool.

But to me, the reason I downplay it is because the real differentiator for Love Sack is the sustainability that comes from

from building things that can last a lifetime, that were designed in the beginning to evolve with you as life changes.

And the more sophisticated we get as inventors, as product developers, the more sophisticated our products are.

We're putting anchors and different connections and things that we won't use for years.

as we have a point of view on where a product can go.

We had to imagine that from the beginning so that someday we can add this new feature that you didn't even know was coming.

And the money you gave us five years ago for this product is even more valuable at year five because this thing can now do this other cool thing that you didn't even know about.

Yet we have to con you into giving us your money five years ago without knowing that.

But the outcome is that thing is now sustainable for a very, very long time because it can continue to meet your needs as it continues to evolve.

This evolved way of thinking is, in my humble opinion, completely unique in the landscape and will allow us to be hyper-competitive for a very long time and motivates our people to keep going.

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