Shawn Nelson

speaker
664 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Shawn Nelson’s voice in public audio — every appearance, attributed to the second.

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But even as a public company CEO, I say it all the time.
And that's what we're doing.
Yeah, look, there are a lot of factors that play into that.
And if we go back kind of to love, sex, evolution, and history, as I mentioned in my sort of rapid
articulation of 25 years um time there were a lot of ups and downs in our come up and every kind of difficulty to be learned from there and i would say that's that is key to my being able to evolve and adapt and and be in this position today so if i go back to
As I mentioned, this time where we had to kind of start over as a company after even having some success and a lot of public success.
I had won this reality TV show.
It was sort of a national sensation for sure.
In my own home state, I was a mini celebrity, et cetera, and had to go through this very painful reorg around 2006.
And through that, definitely felt that being nudged aside, I had to bring in the pros thrust upon me to get us through that chapter 11 reorg.
And I spent, let's call it, a lot of time in, I guess I could only liken it to exile,
within my own company, because I chose to stick around.
I probably should have left in a classic sort of decision-making way and let it go.
But I write about it in my book, Let Me Save You 25 Years.
There was this moment, actually, where I was trying to figure out what to do through that darkest time.
Because here you are...
Going into stores that you opened months ago yourself maybe or you got to celebrate and now you're using a skill saw to cut the cash and wrap in half in the middle of the night because you can't work in the day in these malls to get it out to the dumpster to close that thing down and the 48-hour limit or whatever you have to get out of there.
It's just humiliating, embarrassing, physically exhausting and
You're running the company to continue to operate because this isn't the end.
This is a rebirth.
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