Shelly Sun
speaker
1,448 appearances
6 recordings
1 series
first heard Nov 2011
last heard Nov 2015
Shelly Sun’s voice in public audio — every appearance, attributed to the second.
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Appearances
having them earn the um uh the respect of the franchisees so that when you transition from you to a president it isn't like, you know, their best friend just left them, you know, right?
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That you're that they understand that you're there to do the vision and do the strategy and there's someone tactically d operating the day to day and how you two will work together.
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much easier to do that than someone who doesn't have that relationship already with the franchisees and they feel like the rug's been kinda pulled out from under them that someone new is coming out that they're interfacing with and
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they no longer really have the immediate access to me anymore.
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And so I think it i I think it served very well to try to develop it's particularly key roles that are very franchisee facing to develop those from within where the franchisees already have their respect so they're gonna listen to them. 'Cause if you think about the role of a franchise or is to coach a franchisee to reach their highest potential, you can only coach if you have mutual respect.
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and that takes time to acquire and so if it's something that someone in a marketing position
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has an ability to potentially become a f a field support rep to support my franchisees, but they the franchisees already love them in marketing.
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I will consider, you know, grooming them and promoting them to a field support position because the hardest thing to
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um to develop is that is that mutual respect and that relationship to be able to give coaching advice, I can teach them the skills of, you know, how do you use this action plan and how do you look at this report and see how the franchisee's doing.
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But that that that basic level of mutual respect that makes any conversation possible because the franchisee know that it's knows that it's coming from a good place.
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that's something that's harder to bring from outside the organization in.
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I think it's I think it's critical.
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But I think that you know, depending on the budget, um and depending on how
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uh successful their company owned location is and whether you're they're using technology um in their company owned la uh location before they franchise.
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I think you know looking at the alternatives of, you know, is there a system to buy, which is and you're only paying a certain amount per month versus, you know, hundreds of thousands, if not millions of dollars up front to build a technology from scratch.
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And so I think technology is important.
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I think understanding
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for what a franchisor does and and then having every franchisee mandated on the same platform so you can get the information back out with which to make great decisions is an important decision upfront for a franchisor.
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That doesn't mean they have to be the one to spend millions of dollars to create their own like we did.
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Um we only built our own because we couldn't find technology
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Showing 1021–1040 of 1,448 · page 52 of 73
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