Shelly Sun

speaker

1,448 appearances 6 recordings 1 series first heard Nov 2011 last heard Nov 2015

Shelly Sun’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Grow Smart, Risk Less - Shelly Sun [REPLAY] · 24 Nov 2011 podcast

and to keep at it in the face of all adversity and put on the s the happy face for your employees and your customers um every day. voice-verified

And so I think that's where, you know, that the entrepreneurial drive and passion is both important for franchise ore and franchisee. voice-verified

I think for both franchise or and franchisee though, it's also important that both sides understand voice-verified

what w what each each one's role is and that it's the importance of the system. voice-verified

And so the franchise or needs to be all about protecting the system, protecting the brand and making the decisions that fulfill that. voice-verified

And the franchisee needs to be entrepreneurial enough to find ways to improve or find new revenue sources. voice-verified

But voice-verified

not so outside the box or um or renegade of a of a entrepreneur that they won't follow the model to begin with. voice-verified

So f in in my way I would say that from a franchisee perspective is they need to be able to follow the entire business model and they may be entrepreneurial enough that they're able to give back to the system by suggesting, you know, five to twenty percent improvements voice-verified

that allow them to tap into their entrepreneurial creativity but in a way that they're working with their franchise or to pilot a program, share the information, and then mutually agree whether those those new programs should be rolled out system wide or not. voice-verified

Um and I think that this establishing the culture upfront about we want you to be innovative, but we want you to learn the model first. voice-verified

One thing that I do in in training with our brand new franchisees is say, get out your notepad. voice-verified

Every great idea that you have about changing the model, I want you to write it down on this notepad for the next twelve months. voice-verified

And then once you learn the reason why it's not a good idea, come back out and come back in and cross out the ones that you will discover won't be really good ideas once you know more. voice-verified

And at the end of twelve months, we're happy to look at what those great ideas are, but you need to know the business model first. voice-verified

And the people who aren't offended by that are entrepreneurial enough voice-verified

to to be successful as a franchisee and those that aren't, um, should probably be out on their own and not in a franchise brand. voice-verified

It was an amazing experience. voice-verified

I mean, JD and I got into the business to make a difference through home care and so the the excitement of franchising was to help more families. voice-verified

The fear of franchising is that a franchisee may not do for a family what I would do myself. voice-verified

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