Shelly Sun
speaker
1,448 appearances
6 recordings
1 series
first heard Nov 2011
last heard Nov 2015
Shelly Sun’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I just tried to be a sponge and
you know, listen to the, you know, words of Rocco Fiorentino or Brian Schnell or Kurt Landwehr, Jeff Hill.
I mean, so many people mentored me.
I mean, I probably have 30 or 40 people that I've have constant contact with that I began talking to in my first couple of years in franchising.
And what really compelled me to think about how could I take that working of the room and all of those best practices that I gathered.
I mean, I think that the
Bright Star success story is not a Shelly's son or JD's son success story, but a franchising industry success story.
Because really it was all of the lessons learned from so many people that were so willing to share.
And how could I take all of those lessons learned and all of those contacts that I made and who were the best suppliers and what are the right conferences to go to
And really for a brand-new franchisor that may not have been as lucky to find the mentors very early on, like Lane Fisher and Brad Fishman that introduced me to everyone in franchising, that might not have had the same path, to create for them a way to go step-by-step to have a similar successful experience in forming a franchise company.
And Brian Schnell, who's on my board of advisors, a really prominent franchise attorney here,
had been on me for about a year to write the book.
He goes, you seem to have done everything right, or at least where you've made the mistakes, you've corrected.
And from a culture perspective, you really care about your franchisees being successful.
All you talk about is franchisee unit economics and how can you constantly improve that.
And all of your people speak the same thing.
If you could just help new franchisors have that same philosophy and that same approach, franchising in general would be stronger and better.
because I felt like I had taken so much from the industry in the early stages.
It really was hopefully my opportunity to not make it about Shelley and JD, as Paul spoke about, but really have it be a way of giving back to help it be the playbook or the step-by-step guide on hopefully doing franchising right from the franchisee's perspective.
Well, I think it starts with selecting the right franchisees.
Showing 1201–1220 of 1,448 · page 61 of 73
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