Sherri Fishman

speaker
197 appearances 1 recordings 1 series first heard Mar 2011 last heard Mar 2011

Sherri Fishman’s voice in public audio — every appearance, attributed to the second.

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So, you know, the tech track is huge.
I believe that we should open up the door and open up our eyes to the value of a franchisee getting involved.
After all, franchisees, as I always say, and what we do every day here at Fishman PR,
They are the validators.
They're the key to your success.
They're the key to your growth.
You know, bottom line, you know, as far as economics, hello, franchisees, okay?
And so why not include them?
They're the ones where you're going to get fresh ideas, okay?
Let's go back to McDonald's.
Where did they get the Big Mac?
Hello, from the franchisees.
Okay, so best ideas and best practices sometimes stem from
not just from the franchisor who told you and instructed you how to do it, but the franchisee who wanted to improve it.
So, yes, I keep my eyes open, and I was one of those in the marketing and PR committee meeting who was vocal about the role of the franchisee.
Of course, there are guidelines on how to introduce them and what exactly their roles are, but there is definitely a role.
And it's important.
We have to keep our eyes open that they are of value.
I think that franchising is first for him.
He wakes up in the morning.
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