Sian Murray

And so I just – towards the end when we did pull right back –

And when we pulled right back, because we couldn't pay ourselves, like I had to start doing less hours on Pleasant State and also I had Seve.

So, yeah, but when we did that, I was like, oh, my God, we as a business are making more money from doing less than we were when we were like, you know,

Getting sucked into that culture of working like 10 hour days every day on the weekends, like busting our asses and then getting to the end of the month and losing money.

Growth of all costs.

Yeah.

It just doesn't it doesn't make sense.

And I think it's this kind of whole culture of startups.

And like if you're not.

killing yourself.

You're not doing it right.

And that your business needs to be huge.

Like I'm not ready to start another business, but if I did, I would make it something that like works into my life and focus on it being profitable and something that means I can do what I want to do.

So yeah, I just, profit is so much more important than revenue.

And I just feel like it gets missed a lot.

Yeah, I just think it doesn't have to be that way, I think, is my view now.

The second one, which is knowing when to walk away.

Oh, yeah.

It came into my head and I had to share that.

Say yes, go.